The free analysis
Know your real number, before you decide anything
Before you list is the ideal time to start. It is not the only time. Certainty first, wherever you are starting: every engagement begins with a free analysis of your home: what you would likely net selling as-is, and what you would likely net after a targeted refresh. It is a real comparable-sales analysis, the same work our team does for lenders, and it is yours to keep whether you hire us or not. Two numbers, one decision, and the decision stays yours. For a home that is already listed, the analysis includes the Showing Feedback Audit: we pull every agent who has shown the home, call them, and dig into exactly why their buyers passed. We sort those objections into what can be fixed and what cannot, and we build the refresh scope to eliminate the fixable ones. Start by finding out what selling as-is is really costing you. In the labeled example on this page, that gap is the difference between an $810,000 as-is value and an $895,000 refreshed value.
Backed by real comparable sales. Not numbers pulled out of thin air. And if you are already working with an agent, they can review and verify everything.
Already listed? We will call the agents who have shown your home and find out why their buyers passed. Was it the kitchen? The floors? That questionable bathroom tile from 1984? Then we figure out what is worth fixing, and what is not.
Every dollar, visible. You get access to a shared expense sheet, updated daily, showing every dollar spent, every receipt, and how the work is progressing. No mystery charges, no disappearing budgets, no wondering where that $4,000 went.
| Date | Item | Qty | Amount |
| Jun 2 | EcoSmart Firecode Drywall, 5/8 in. x 4 ft. x 10 ft. | 25 | $472.00 |
| Jun 2 | KILZ 2 All-Purpose Primer, 5 gal. | 1 | $79.20 |
| Jun 4 | ScotchBlue Painter's Tape, 1.88 in. x 60 yd. | 2 | $15.16 |
| May 21 | Premium Fir Dimensional Lumber, 2 in. x 6 in. x 12 ft. | 15 | $206.10 |
| Jul 23 | Sheathing Plywood, 3/8 in. x 4 ft. x 8 ft. | 5 | $118.30 |
| Jun 3 | LED Recessed Lighting, 4 in., 4 pack | 3 | $1,201.11 |
| May 31 | LED Recessed Downlights with J-Box, 4 pack | 5 | $825.95 |
A sample of the real tracking, with account details removed. Yours is updated daily.
And the best part? The analysis is completely free. No pressure, no obligation, no awkward sales pitch. Just real numbers, complete transparency, and a plan to keep more of the equity you worked so hard to build.
Already listed? Start here
If you have already tested the market and the market is not responding, the silence is the response.
That silence is not a dead end, and it does not mean you came too late. It is the market pointing — without words — at the objections buyers are carrying. The Showing Feedback Audit brings those objections into the open: we ask the agents who have already shown the home why their buyers passed, sort what can be fixed from what cannot, build the refresh around the fixable ones, and relaunch with the reasons to pass removed.
1
Analyze
We walk the home, run the comparables, and give you the two numbers: as-is net versus refreshed net. If your home is already listed, the audit comes first, so the numbers and the scope reflect the objections buyers have already raised.
2
Scope
You get a capped list of high-return fixes only. If a repair is not expected to pay for itself, it does not go on the list.
3
Renovate
Licensed contractors and our designers do the work. Most cosmetic refreshes are measured in weeks, set by the scope.
4
List or relaunch and sell
Your home goes on the open market and the MLS — or returns to it — at the refreshed value, presented the way buyers expect at that price and with the known objections answered.
5
Funded by a loan, repaid at closing
The repairs are paid through a loan secured by your home's equity. The loan's payments are built into the loan, so you do not write checks during the work or while the home is listed. At closing, the loan and our design fee are repaid from the sale proceeds.
You do not manage a renovation, and you do not chase contractors. You approve a plan, we run the work, and you get the closing you pictured.
Two doors, same discipline: starting before you list, the plan answers the likely objections before buyers raise them. Starting after the market has gone quiet, the audit names the actual objections, so the relaunch is built on real showing feedback rather than guesses.
See your own home the way buyers could see it
Send us photos of your rooms, and your free analysis includes an AI preview of those same rooms refreshed: the paint, flooring, counters, and light your buyers would walk into. It is one thing to read two numbers. It is another to stand in the finished room before you decide anything. The preview is an illustration of potential, not a final design. The actual finishes and design are set in the written scope before any work starts.
Request your free analysis